Over the past year, I've been learning to create great voiceovers and I'm so happy I followed my heart and jumped in to learn as much as I can about the industry and how things work. I've also been following groups of voice-over talent on Facebook and LinkedIn over the past few months to gain a greater perspective on how the industry works, how other voice-over artists are successful, and what needs some may have.
By in large, beyond the normal questions like "what kind of mic do I need" and "how do I create a great recording space", I hear more largely questions about marketing and being seen. Whether or not you choose to participate in P 2 P (pay to play) sites like Voices.com, you need marketing and in today's environment. In an article by Derek Andersen, contributor at Invoca.com, if you're not online you're missing more than 62% of your potential audience, in some cases it's up to 81%. (Andersen, 2021). The percentage is a little more challenging to find when discussing voice-over alone, but we do know that sites like Voices.com have over 1 Million active users, so the market is there. Voice-overs are needed for genres such as eLearning, commercials, promos, training videos, marketing videos, trailers, animation and more.
Your online presences is so very important, but I'm not going to just talk about activities of online marketing in this series, I'm also going to help you explore other avenues methods of marketing and getting your name in front of people who are interested in your talent and ability to help them finish their projects.
Something many artists miss is the voice-over may be the last thought of any company's project. They've gone through all of the copywriting, imagery, and video elements, even music and setting a theme, then they finally decide they want a voice to explain what's happening on the screen. Understanding this element will help you target your marketing with the highest effectiveness.
Everyone benefits from voice-overs because with the right voice accompanying a creative project, there's more depth and a better understanding of the product or service, improved credibility and clearer messaging from the consumer perspective. The business is working to reach their customers and you're the in between person, you're the conduit between the company and the ears on the other side of the video, commercial, eLearning piece, or movie trailer. You are that magical experience the customer was aiming to share with the end user.
You are the star!
With this in mind, consider what your niche' is, consider what subjects you love and can talk about for 20+ minutes without any kind of preparation. Those are the customers you want to go after. Those business owners who have a passion for their products and you share that passion with them, it will come out in your voice. The same goes for messaging to them. Find and describe your most desired client, are they a painter, a corporate business professional, are they a call center, are they a radio station?
Who are the people you want to attract with your marketing and how can you help them finish their products? In order to figure this out, you can focus on the goals for your organization and how it serves the community. Below, I describe the S.M.A.R.T. Goals framework which will help you considered all of the things you want in your business and how you want to get there. Understanding what you're trying to do in an organized framework will elevate your chances of getting super clear about who your customer is.
What are S.M.A.R.T. Goals?
S.M.A.R.T. refers to goals represented as follows:
Goals can be adjusted, you're simply giving yourself a pathway to success because goals without plans are ideas.
That's it for now, next time, we'll talk about your brand and what it means to brand yourself in the best light. Thanks for reading.
Oh - and keep an eye out for videos where I show you cool tips about how to use social media, build your website in Weebly, and use ads on Facebook.