In this example, we're creating a semi-fictional character representation who works with a media marketing company. We've listed their their methods of communication, how their job is measured, their goals and objectives, their job responsibilities and so on. You can see that this is a B2B persona that you can leverage to meet your needs when approaching construction development companies, especially if you're just breaking in as a Real Estate professional in commercial properties.
You now know how to talk to this person either face to face or in messaging through commercials, social ads, email marketing, and print. You may have a great idea of what she's looking for with regard to your product or service. If you want to approach her about potentially representing the company in investment projects, you'll discuss how you can help Judy bring potential customers to the properties this company serves or other ways you can help them build revenue.
Judy's in the position to consider leads, as lead generation is the foundation of her job, but she may also want to know more about the type of clients you can bring to her door, like buyers or people looking for development, which of these can you server to her?
Where will you find her normally? Probably on LinkedIn or maybe even Pinterest. Do the research to find out where someone in Judy's position hangs out. When you know where you can find her, you can start a conversation with her.
We'll go into transmedia marketing in another section so keep this persona in mind because we'll show you how best to reach her no matter what type of medium she's using.