What's your budget? The budget is the second most important part of the marketing strategy. We say that because without the brand the budget is non-existent because the company is non-existent. What's in a budget? The basis for how quickly the word gets out about your business. Many times a larger budget is better but now always. Again, it depends on the strategy.
It's not like in the old days when you had three options, the telephone, the newspaper, radio, tv, and direct mail. Today, there is an infinite number of options to explore and we've listed them here:
Social Media Inbound Marketing
Social Media Paid (Owned)
Blogging for organizations
SEO - Search Engine Optimization
Other search engines (Bing, Yahoo, etc)
As time goes on and we build upon this the content in this site, each of those categories listed above will have some insight connected to them, so stay tuned.
Something to remember, your brand needs to be developed before marketing effectively can take place. This is a mistake many business owners make time and time again. Business owners try to change their overall brand in the middle of their launch for a number of reasons.
Many times they decide that what they originally wanted to pursue is really outside of their current best competence, other times, they've decided to go another direction completely. It must be stated that the very minute the business owner decides to change something in their branding must be as soon as possible to the launch, or the customer becomes confused and a lot of money goes to waste.